Top book recommendations from Salesforce CEO Marc Benioff
- Marc Benioff, co-founder and co-CEO of Salesforce, has influenced many leaders in the technology industry.
- He is known for presenting business as a platform for social change and community service.
- Benioff’s top book recommendations offer insight into the inspirations behind his leadership style.
As co-founder and co-CEO of Salesforce, Marc Benioff pioneered a way to sell software as a service.
He is hailed by many as a marketing and sales genius because he made Salesforce a software powerhouse, using any opportunity, even revenue calls, as a selling point.
Along the way, Benioff hasn’t been shy about expressing his beliefs. He often talks about the responsibilities of business to tackle social issues and says that business is the biggest platform for change. He has taken a stand on issues such as LGBTQ rights, homelessness and the climate crisis, with his messages flowing into Salesforce marketing tactics.
It’s all part of Benioff’s philosophy of using business as a platform for change. He regularly touts the importance of stakeholder capitalism, or the philosophy that a company should benefit the community around it, the environment, its employees and its shareholders.
Benioff’s values weren’t formed overnight. He was influenced by a number of other leaders and inspirations. To get a sense of what shaped Benioff’s perspective, Insider asked him which books he would recommend to others on leadership, technology, and more.
The list sent to Insider by a Salesforce spokesperson is extensive. It includes tips from CEOs on how to grow software companies and texts on Buddhism and